International expansion is on the Board Agenda of most expanding retailers.
This can be executed in a variety of different ways such as own stores, Franchise,
Concessions via a ‘shop in shop’ format, or a combination of these.
Each route has its own merits depending on the attributes of the Brand in question. Defining the most appropriate Strategy and knowledge of how the retail property market operates, is vital to a
successful execution of International expansion.
First hand experience has been gained in executing new market entry in a number of European markets, including Germany, Spain, Switzerland, Italy, the Czech Republic and more recently the United
States.
In addition to new market entry experience, a very rapid Store Roll Out has been managed in all the major European markets over the last decade, culminating in managing the expansion of the Carphone
Warehouse at the rate of opening one shop every day for a consecutive 3 year period.
Numerous Property Awards were received for the way in which this was executed.
With such extensive experience like this, Co-Foundations can work with you to develop and execute a new market entry strategy. Advising and supporting in a number of different ways; this can
be in the form of defining the Location Strategy, site selection or Project Managing a new store opening programme.